Meet Luke.

Luke Sellenraad brings a lifetime of passion for cars and a deep understanding of the automotive industry to Scout Car Consulting. Growing up, Luke spent countless hours in the garage with his late stepfather, Rob, who shared not only his love for cars but also the art of scouting them. Together, they would visit dealerships and private sellers, learning how to spot hidden gems and evaluate a car’s condition with a discerning eye. These formative experiences instilled in Luke a deep appreciation for craftsmanship, attention to detail, and the thrill of finding the perfect car.

Luke’s professional career is steeped in the automotive world. He is currently a Regional Digital Performance Manager at General Motors, where he partners with dealers across the Southeast to improve sales and service performance through optimized digital strategies. From enhancing dealership websites to guiding teams on SEO and social media best practices, Luke plays a pivotal role in driving results for his clients.

Before joining GM, Luke gained invaluable hands-on experience as a Digital Media Manager at Car and Driver. In addition to driving digital growth initiatives and fostering manufacturer partnerships, Luke had the unique opportunity to test drive a variety of vehicles being evaluated by the magazine. This hands-on exposure sharpened his ability to assess cars beyond their specs, understanding how they perform on the road and what truly makes a car exceptional.

At Scout Car Consulting, Luke blends his professional expertise with the practical knowledge he gained in those early years with Rob and throughout his career. Whether it’s evaluating a car’s condition or navigating the complexities of the buying process, Luke’s mission is to provide clients with a stress-free, tailored experience. With a keen eye for quality and a commitment to excellence, he’s here to help you find the car that’s just right for you.